After becoming the most-searched-for group without a dedicated profile, the Swedish pop giants Abba have officially offered their catalog to the TikTok community.
According to a press release (via Billboard), the group’s music was the most requested from an act without an official account on the platform.
ABBA – comprised of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad – have joined the platform, and their first video saw them upload of a piano version of 1976 hit ‘Dancing Queen.’
In a second clip, the group, who have been on hiatus for 39 years, teased some big news coming this week: the launch of a new experience dubbed the “ABBAVoyage.”
“Thank you for waiting, the journey is about to begin. Agnetha, Björn, Benny, Anni-Frid,” the group captioned the brief visual that sees a dawn-rising to reveal the date September 2.
It comes after ABBA appeared to tease their long-awaited return with a cryptic social media post last week.
On Thursday (August 26), ABBA launched a new social media channel to tease a forthcoming new project called ‘Voyage.’
The post features new black-and-gold official artwork, which presents the same “02.09.21” date. The caption directed fans to sign up at a new website “to be the first in line to hear more about ABBA Voyage.”
ABBA, The iconic group of the 70s and 80s
Paul Houricanin, TikTok’s head of music operations, said in a statement: “We are so excited to welcome Agnetha, Björn, Benny and Anni-Frid to TikTok, bringing their phenomenal music to fans both new and old around the world.”
“With one of the most recognisable music catalogues ever created, their unique craft of songwriting truly transcends generations and has inspired music lovers for decades. Our community have already shown us with their own creations that this is the music they’ve been waiting for and we’re excited to see how ABBA can inspire a new generation of fans, sparking yet another wave of music creativity with the hits that have defined pop for so long.”
This summer’s #DancingQueenChallenge, which saw ABBA super fans trying to outdo each other by singing one of the group’s most cherished hits in a single breath, resulted in more than 160 million video views.
The Swedish pop icons announced back in 2018 that they were set to release their first new material in 35 years. With fans continuing to wait, the group’s Björn Ulvaeus promised earlier this year that they would “definitely” drop music at some point in 2021.
One of two new unreleased songs recorded in 2018 is expected to hit the airwaves on September 2.
Abbamania has erupted on social media after reports that as many as five new singles and an album can be released by May next year.
The band’s new project, ABBA VOYAGE, will be launched in Stratford, London, UK.
This entails a high-tech virtual concert experience with holograms of the foursome in their heydays beamed onstage for an immersive stage extravaganza not seen before.